DCM2 · Diogo C. Marques · Growth Marketing Portfolio

New · 2026 · BairesDev

AI-Creative workflow.
Prompt to on-brand asset.

An internal AI tooling system for creative ops, turning a Figma design system and approved source material into production-ready assets, in minutes, on brand, every time.

RoleHead of AI-Creative

ScopeInternal Tooling · Creative Ops

StackClaude · Codex · Figma MCP · Adobe MCP · Netlify · Vercel · Google AI Labs

Year2026

The Problem

Creative was the bottleneck.
Now it's the accelerator.

Every campaign needs bespoke, on-brand assets. Designers spend too much time hunting through GDrive for the right file, then rebuilding the same Figma frames for small revisions.

The Insight

The design system existed.
It just wasn't AI-ready.

BairesDev had a good Figma design system, a vault of approved client photos, a Drive full of reports, and a CRM of testimonials. The work was getting it AI-ready, integrating the right tools, retrieving and assembling. So we built the connective tissue.

The pipeline. Prompt to production asset.

1. Prompt

Voice prompt from marketing, sales, or PM.

2. Sources

Retrieves Drive reports, case studies, photos, testimonials, plus design-system rules.

3. Compose

Prompt Engine selects tools, generates visuals, gathers proof, and applies Figma rules.

4. Render

Builds brand-locked HTML, PDF, or Figma assets from approved tokens.

5. Ship

Editable files and exports, delivered in minutes.

Try it. Generate an asset.

Demo · mock preview

Healthcare LinkedIn ad Retail one-pager Fintech webinar promo Enterprise pitch slide Manufacturing case card Insurance sales sheet SaaS launch email

Sources retrieved

Generated asset

BairesDev

Type a prompt to see your on-brand asset appear here.

Idle. Try a suggestion or type your own brief.

The Outcome

Designers shipped strategy, not search.

Asset turnaround went from days to minutes. Brand consistency stayed locked because every output was a real Figma component with real design tokens, not a flat AI image. Designers reclaimed the work that actually requires taste.

Why It Works

The design system is the moat.

Generic AI image tools generate generic visuals, not your visuals. By anchoring the system in Figma components and approved source material, every asset is on-brand by construction and stays within guidelines.

About

Building marketing momentum.

For 15 years, I've translated complexity and technical innovation into growth, across B2B SaaS, fintech, sports media, and global brand.

My philosophy is simple. Unite strategic vision with precise execution. No random acts of marketing. Build scalable engines that fuel growth, strengthen partnerships, and elevate brand credibility.

Let's connect → Full bio

CurrentlyHead of AI-Creative · BairesDev

PreviouslyHead of Marketing · Sensedia

SpecialtyGTM · Brand · AI-driven Ops

AwardsClio Grand · 3× Emmy

BasedMiami, FL

Turning ideas
into growth.

AI-Creative workflow.
Prompt to on-brand asset.

Creative was the bottleneck.
Now it's the accelerator.